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Featured in the Independent as one of “a new generation of Pop artists”, Hayden Kays ironically and conspicuously illustrates how situation-related art can and should be. A painter, sculptor and printmaker, Kays has developed a body of works that focus upon delivering challenging messages that range from the hard-hitting to the absurd. Kays borrows imagery from mass culture, using acerbic world play that renders the notion of a self-contained art object obsolete. For Kays not only is anything potentially art but he also routinely subjects his works to changes affected by the complex aesthetic, psychological, social and economic conditions of today’s experience. Between shock headlines and bold by-lines, the modern viewer is exposed to a daily and unending plethora of messages – commercial, political and subversive. Kays challenges the viewer not to passively accept what they see in the gallery or anywhere else. Hayden Kays lives and works in London.